You'll get the exact copy in the photo
More about the book
By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.
Publication
Book purchase
Consumer Behavior, John C. Mowen
- Language
- Released
- 1990
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Good
- Price
- €2.49
Payment methods
No one has rated yet.
- Title
- Consumer Behavior
- Subtitle
- Second Edition
- Language
- English
- Authors
- John C. Mowen
- Publisher
- Collier Macmillan
- Released
- 1990
- Format
- Hardcover
- Pages
- 814
- ISBN10
- 0023846011
- ISBN13
- 9780023846014
- Series
- Description
- By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.