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This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
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Understanding Media, Marshall McLuhan
- Language
- Released
- 1966
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Understanding Media
- Language
- English
- Authors
- Marshall McLuhan
- Publisher
- Signet Book
- Released
- 1966
- Format
- Paperback
- ISBN10
- 0451614933
- ISBN13
- 9780451614933
- Series
- Tags
- Non-Fiction, Social Sciences, Philosophy, Sociology, Society, Journalism, Communication, Scientific Theories, Media and Media Communication, Mass Media, Digital Media, Media Literacy, Television Broadcasting, History of Television
- First published
- 1964
- Original title
- Understanding Media: The Extension of Man
- Rating
- 4.1 out of 5
- Description
- This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.