Sold out
Parameters
- 80 pages
- 3 hours of reading
More about the book
Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.
Book purchase
Scientific Advertising, Claude C. Hopkins
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Scientific Advertising
- Language
- English
- Authors
- Claude C. Hopkins
- Publisher
- www.snowballpublishing.com
- Released
- 2010
- Format
- Paperback
- Pages
- 80
- ISBN13
- 9781607962366
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Psychological Topics, Science, Gifts for women, Marketing & Sales, Entrepreneurship, Writing
- Rating
- 4 out of 5
- Description
- Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.