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- 224 pages
- 8 hours of reading
More about the book
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
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The Long Tail, Chris Anderson
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Long Tail
- Language
- English
- Authors
- Chris Anderson
- Publisher
- Century
- Released
- 2006
- Format
- Hardcover
- Pages
- 224
- ISBN10
- 184413850X
- ISBN13
- 9781844138500
- Series
- Tags
- Non-Fiction, Business, Technology & Engineering, Self-Help, Computers & Internet, Technology, Entrepreneurship, Marketing and PR, Internet, Transformation, Pareto Principle
- First published
- 2006
- Original title
- The Long Tail
- Rating
- 3.8 out of 5
- Description
- The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.