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More about the book
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Book purchase
Marketing management, Philip Kotler
- Language
- Released
- 2000
- Binding
- (Paperback),
- Book condition
- Good
- Price
- €2.79
Payment methods
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- Title
- Marketing management
- Language
- English
- Authors
- Philip Kotler
- Publisher
- Prentice Hall
- Released
- 2000
- Format
- Paperback
- ISBN10
- 0130497150
- ISBN13
- 9780130497154
- Series
- Tags
- Business, University Textbooks, Professional Literature, Marketing and PR, Studying, Business Economics
- First published
- 1994
- Original title
- Marketing management
- Rating
- 4.05 out of 5
- Description
- For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.