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How do you build a strong market position in a world where consumers no longer demand simply the product, but reliable companies and brands? Unite everything in a Corporate Religion - a religion that brings together the internal company and the external market in a shared, connected flow of understanding.
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Corporate Religion, Jesper Kunde
- Language
- Released
- 2002
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- (Paperback)
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- Title
- Corporate Religion
- Language
- English
- Authors
- Jesper Kunde
- Publisher
- FT Prentice Hall
- Released
- 2002
- Format
- Paperback
- Pages
- 304
- ISBN10
- 0273661116
- ISBN13
- 9780273661115
- Series
- Original title
- Corporate religion
- Rating
- 3.45 out of 5
- Description
- How do you build a strong market position in a world where consumers no longer demand simply the product, but reliable companies and brands? Unite everything in a Corporate Religion - a religion that brings together the internal company and the external market in a shared, connected flow of understanding.