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In corporate practice, business models are of high importance and use - for example for strategic analysis of competition and success. In recent years the topic has become increasingly important within the research area. The book gives a comprehensive overview of the state of the art. Moreover, it discusses management tools and successful case studies of business model management.
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Business model management, Bernd W. Wirtz
- Language
- Released
- 2011
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- Title
- Business model management
- Language
- English
- Authors
- Bernd W. Wirtz
- Publisher
- Gabler
- Released
- 2011
- ISBN10
- 3834927929
- ISBN13
- 9783834927927
- Category
- Business and Economics
- Description
- In corporate practice, business models are of high importance and use - for example for strategic analysis of competition and success. In recent years the topic has become increasingly important within the research area. The book gives a comprehensive overview of the state of the art. Moreover, it discusses management tools and successful case studies of business model management.