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- 512 pages
- 18 hours of reading
More about the book
Taking a market segmentation approach, this text balances consumer behaviour concepts with research and applied marketing techniques. For the seventh edition the strategic marketing perspective has been intensified, and there are practical examples, drawn mainly from the hi-tech industries.
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Consumer Behavior, Leon G. Schiffman, Leslie Lazar Kanuk
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Hardcover)
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