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- 512 pages
- 18 hours of reading
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Taking a market segmentation approach, this text balances consumer behaviour concepts with research and applied marketing techniques. For the seventh edition the strategic marketing perspective has been intensified, and there are practical examples, drawn mainly from the hi-tech industries.
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Consumer Behavior, Leon G. Schiffman, Leslie Lazar Kanuk
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Consumer Behavior
- Subtitle
- Seventh Edition
- Language
- English
- Authors
- Leon G. Schiffman, Leslie Lazar Kanuk
- Publisher
- Pearson Education
- Released
- 1999
- Format
- Hardcover
- Pages
- 512
- ISBN10
- 0130841293
- ISBN13
- 9780130841292
- Series
- Rating
- 4 out of 5
- Description
- Taking a market segmentation approach, this text balances consumer behaviour concepts with research and applied marketing techniques. For the seventh edition the strategic marketing perspective has been intensified, and there are practical examples, drawn mainly from the hi-tech industries.