Global marketing : a decision-oriented approach
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Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
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Global marketing : a decision-oriented approach, Svend Hollensen
- Language
- Released
- 2011
- Book condition
- Good
- Price
- €2.54
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- Title
- Global marketing : a decision-oriented approach
- Language
- English
- Authors
- Svend Hollensen
- Publisher
- Financial Times ; Prentice Hall
- Released
- 2011
- ISBN10
- 0273726226
- ISBN13
- 9780273726227
- Category
- Marketing and PR
- Description
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.