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- 197 pages
- 7 hours of reading
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Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.
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Content Strategy for the Web, Kristina Halvorson, Melissa Rach
- Language
- Released
- 2012
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- (Paperback)
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- Title
- Content Strategy for the Web
- Language
- English
- Authors
- Kristina Halvorson, Melissa Rach
- Publisher
- Pearson Education (US)
- Released
- 2012
- Format
- Paperback
- Pages
- 197
- ISBN10
- 0321808304
- ISBN13
- 9780321808301
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Technology & Engineering, Technology, Design, Marketing & Sales, Writing
- Rating
- 4 out of 5
- Description
- Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.