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The decisive moment : how the brain makes up its mind

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Our best decisions are a finely tuned blend of feeling and reason - and the precise mix depends on the situation. This title shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis.

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The decisive moment : how the brain makes up its mind, Jonah Lehrer

Language
Released
2009
Binding
(Hardcover),
Book condition
Good
Price
€6.09

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Title
The decisive moment : how the brain makes up its mind
Language
English
Released
2009
Format
Hardcover
Pages
294
ISBN10
1847673139
ISBN13
9781847673138
Series
First published
2009
Original title
How We Decide
Rating
3.85 out of 5
Description
Our best decisions are a finely tuned blend of feeling and reason - and the precise mix depends on the situation. This title shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis.