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Examines Japanese marketing techniques and how they have been applied successfully to Japanese businesses operating in the United States.
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Relentless, Ikujirō Nonaka, Johny K. Johansson
- Language
- Released
- 1997
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- (Paperback)
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- Title
- Relentless
- Language
- English
- Authors
- Ikujirō Nonaka, Johny K. Johansson
- Released
- 1997
- Format
- Paperback
- ISBN10
- 0887308600
- ISBN13
- 9780887308604
- Series
- Rating
- 3.8 out of 5
- Description
- Examines Japanese marketing techniques and how they have been applied successfully to Japanese businesses operating in the United States.