Sold out but wanted!
More about the book
This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.
Book purchase
Advertising Copywriting, Philip Ward Burton
- Language
- Released
- 1978
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.
- Title
- Advertising Copywriting
- Language
- English
- Authors
- Philip Ward Burton
- Publisher
- Grid Pub
- Released
- 1978
- Format
- Hardcover
- Pages
- 306
- ISBN10
- 0882441590
- ISBN13
- 9780882441597
- Series
- Description
- This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.