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Presents a step-by-step guide on how to create an effective marketing plan for any product.
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Essential Guide to Marketing Planning, Marian Burk Wood
- Language
- Released
- 2007
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- (Paperback)
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- Title
- Essential Guide to Marketing Planning
- Language
- English
- Authors
- Marian Burk Wood
- Publisher
- Pearson Education Canada
- Released
- 2007
- Format
- Paperback
- Pages
- 288
- ISBN10
- 027371323X
- ISBN13
- 9780273713234
- Series
- Rating
- 3.5 out of 5
- Description
- Presents a step-by-step guide on how to create an effective marketing plan for any product.