Bookbot

Marketing Channels

International Edition

Book rating

3.9(31)Add rating

Parameters

  • 555 pages
  • 20 hours of reading

More about the book

The fifth edition of "Marketing Channels" focuses primarily on how to design, develop, and maintain effective relationships among channel members so that sustainable competitive advantages can be achieved for their respective firms, both individually and collectively.

Publication

Book purchase

Marketing Channels, Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adel I. El-Ansary

Language
Released
2008
product-detail.submit-box.info.binding
(Paperback),
Book condition
Very Good
Price
€3.19

Payment methods

3.9
Very Good
31 Ratings

We’re missing your review here.