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Focusing on contemporary advertising, this second edition serves as a thorough reference guide that explores the evolving language and techniques in the field. It highlights the impact of recent communication changes, making it an essential resource for understanding modern advertising practices.
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The Discourse of Advertising, Guy Cook
- Language
- Released
- 1992
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Discourse of Advertising
- Language
- English
- Authors
- Guy Cook
- Publisher
- Routledge
- Released
- 1992
- Format
- Paperback
- ISBN10
- 0415041708
- ISBN13
- 9780415041706
- Category
- Social sciences, Marketing and PR
- Description
- Focusing on contemporary advertising, this second edition serves as a thorough reference guide that explores the evolving language and techniques in the field. It highlights the impact of recent communication changes, making it an essential resource for understanding modern advertising practices.