Business Research Methods

More about the book

This comprehensive introduction to business research serves as an ideal guide for students undertaking research projects. Tailored for business and management students, the textbook delves into the nature and purpose of business research, addressing various issues while offering practical advice through "Tips and Skills" boxes. It includes a wide array of relevant examples, substantial discussions on ethics, and focuses on common challenges faced by students, such as selecting a research question, project planning, and writing. The latest edition features fresh perspectives, with new author Bill Harley enhancing the book's international coverage, particularly from an Australian business context. Insights from five additional students provide personal advice in the 'student experience' section, helping readers avoid common pitfalls and adopt successful strategies for their research projects. This extensively revised and updated edition integrates the concept of E Research throughout, reflecting the importance of internet-based methods. Accompanying online resources include multiple-choice questions, a research project guide, student interviews, data sets, Excel analysis tools, test banks, discussion questions, PowerPoint slides, a lecturer's guide, case studies, and figures from the text, ensuring a comprehensive learning experience.