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Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign
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Marketing High Technology, William H. Davidow
- Language
- Released
- 1986
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketing High Technology
- Language
- English
- Authors
- William H. Davidow
- Publisher
- Free Press
- Released
- 1986
- Format
- Hardcover
- ISBN10
- 002907990X
- ISBN13
- 9780029079904
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Self-Help, Technology, Marketing & Sales, Entrepreneurship
- Rating
- 3.95 out of 5
- Description
- Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign