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Marketing is one of the best and most respected introductory textbooks available. This revised edition combines the latest research with proven practical knowledge to provide a solid foundation of learning for all students of marketing.
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Marketing. Principles & Practice, Tom Cannon
- Language
- Released
- 1998
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- (Paperback)
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- Title
- Marketing. Principles & Practice
- Language
- English
- Authors
- Tom Cannon
- Publisher
- Burns & Oates
- Released
- 1998
- Format
- Paperback
- Pages
- 512
- ISBN10
- 0304702943
- ISBN13
- 9780304702947
- Series
- Description
- Marketing is one of the best and most respected introductory textbooks available. This revised edition combines the latest research with proven practical knowledge to provide a solid foundation of learning for all students of marketing.