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Tom Cannon

    Svět obchodu
    Marketing. Principles & Practice
    How to Get Ahead in Business
    • Aimed at businessmen, entrepreneurs and students, this book aims to provide a witty, authoritative, comprehensive and informative book on the business world. The book includes accounts by Edward de Bono, P. Drucker, C. Handy., R.M. Kanter and Richard Branson as well as quotes and anecdotes.

      How to Get Ahead in Business
    • Marketing. Principles & Practice

      • 512 pages
      • 18 hours of reading

      Marketing is one of the best and most respected introductory textbooks available. This revised edition combines the latest research with proven practical knowledge to provide a solid foundation of learning for all students of marketing.

      Marketing. Principles & Practice