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- 400 pages
- 14 hours of reading
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One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
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Product Strategy for High Technology Companies, Michael McGrath
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Product Strategy for High Technology Companies
- Language
- English
- Authors
- Michael McGrath
- Publisher
- McGraw Hill Professional
- Released
- 2000
- Format
- Hardcover
- Pages
- 400
- ISBN10
- 0071362460
- ISBN13
- 9780071362467
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Technology, Marketing & Sales, Management & HR
- Rating
- 3.6 out of 5
- Description
- One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.