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The seventh edition examines the effect of the global financial crisis on global marketing strategy.
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Global marketing, Warren Keegan, Mark C. Green
- Language
- Released
- 2013
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- (Paperback)
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- Title
- Global marketing
- Language
- English
- Authors
- Warren Keegan, Mark C. Green
- Publisher
- Pearson
- Released
- 2013
- Format
- Paperback
- Pages
- 600
- ISBN10
- 0273766716
- ISBN13
- 9780273766711
- Series
- Rating
- 3.4 out of 5
- Description
- The seventh edition examines the effect of the global financial crisis on global marketing strategy.