This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical and technical background.
Warren Keegan Books
Global marketing
- 600 pages
- 21 hours of reading
The seventh edition examines the effect of the global financial crisis on global marketing strategy.
This edition focuses on global markets and the threat of global competition across a broad spectrum of industries. Updated contents reflect the latest research findings and practice, drawing on the insight of an advisory board of executive and consulting experts.