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Business planning; pre-requisites (analysis), strategy (profit-impact), & dealing with problems.
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Strategic Market Planning, Derek F. Abell, John S. Hammond
- Language
- Released
- 1979
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- (Paperback)
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- Title
- Strategic Market Planning
- Subtitle
- Problems and Analytical Approaches
- Language
- English
- Authors
- Derek F. Abell, John S. Hammond
- Publisher
- Prentice Hall
- Released
- 1979
- Format
- Paperback
- Pages
- 527
- ISBN10
- 0138510490
- ISBN13
- 9780138510497
- Series
- Rating
- 3 out of 5
- Description
- Business planning; pre-requisites (analysis), strategy (profit-impact), & dealing with problems.