Enchanting a Disenchanted World

More about the book

In this essential guide to how we now consume, George Ritzer provides original and probing insights into the new forms and settings of consumer culture. Ranging from hyper-real Disney worlds to the local shopping mall, these studies of the new cathedrals of consumption will be compelling to anyone interested in the cultural and economic importance of consumption in our society. George Ritzer has established himself as the foremost observer of consumer culture. This is the most important book he has written since his classic work The McDonaldization of Society.