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This revised edition includes information on examples of public relations campaigns and corporate identity campaigns and logos and updated material on media, publishing, production and printing technologies, including DTP, e-mail and the Internet. and expands the material on ethics, sponsorship, PR in developing countries and PR for export.
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Public Relations (M & E Handbook), Frank Jefkins , Daniel Yadin
- Language
- Released
- 1998
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- (Paperback)
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- Title
- Public Relations (M & E Handbook)
- Language
- English
- Authors
- Frank Jefkins , Daniel Yadin
- Publisher
- Financial Times Management
- Released
- 1998
- Format
- Paperback
- Pages
- 352
- ISBN10
- 071211713X
- ISBN13
- 9780712117135
- Series
- Rating
- 5 out of 5
- Description
- This revised edition includes information on examples of public relations campaigns and corporate identity campaigns and logos and updated material on media, publishing, production and printing technologies, including DTP, e-mail and the Internet. and expands the material on ethics, sponsorship, PR in developing countries and PR for export.