More about the book
This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.
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The Successful Marketing Plan, Roman Hiebing, Scott Cooper
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Paperback)
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