The Successful Marketing Plan
Authors
Parameters
Categories
More about the book
This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.
Book purchase
The Successful Marketing Plan, Roman Hiebing, Scott Cooper
- Inscriptions / underlining
- Language
- Released
- 2003
- Book condition
- Damaged
- Price
- €2.74
Payment methods
- Title
- The Successful Marketing Plan
- Language
- English
- Authors
- Roman Hiebing, Scott Cooper
- Publisher
- McGraw-Hill
- Released
- 2003
- ISBN10
- 0071395210
- ISBN13
- 9780071395212
- Category
- Marketing and PR
- Description
- This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.