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Scott Cooper

    This author focuses on crafting compelling narratives rooted in extensive life experience. Through his writing, he explores themes and challenges faced by diverse communities. His work is characterized by a warm and accessible style that draws readers into the story. He aims to inspire and offer fresh perspectives on everyday life.

    Space for Creative Thinking
    The Successful Marketing Plan
    How to Write a Successful Marketing Plan
    • How to Write a Successful Marketing Plan

      A Disciplined and Comprehensive Approach - Second Edition - Revised and Expanded

      • 510 pages
      • 18 hours of reading

      Here's everything you need to know to create a disciplined, comprehensive, "real-world" marketing plan. This second edition offers 50% more information -- data, ideas, worksheets, and strategic thinking. All-new chapters on linking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing. How to Write a Successful Marketing Plan: -- Details what information you need to prepare your plan -- Provides a 10-step method that lets you write a plan that quantitatively links all elements of the plan to deliver the sales objectives -- Helps you gather and apply the information you need to make the right strategic decisions

      How to Write a Successful Marketing Plan
      3.0
    • The Successful Marketing Plan

      • 576 pages
      • 21 hours of reading

      This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.

      The Successful Marketing Plan
      3.5
    • Space for Creative Thinking

      Design Principles for Work and Learning Environments

      • 256 pages
      • 9 hours of reading

      Wie kann uns unsere Arbeits- und Lernumgebung positiv beeinflussen? Institutionen aller Art – Unternehmen, Schulen, Forschungseinrichtungen – streben heute die Schaffung von Raumsituationen an, die zwei ihrer wichtigsten Kompetenzen unterstützen sollen: Kreativität und Innovation. Es existieren umfangreiche Studien zum Design von Räumen, die kreatives Denken in höchstem Maße fördern. Dieses Buch erforscht auf allen Ebenen, was für die Gestaltung und Ausführung dieser „Kreativräume“ nötig ist. Konkrete Planungsprinzipien werden anhand von 20 herausragenden Projektbeispielen sowie zahlreichen Experteninterviews illustriert. Ein unverzichtbares Standardwerk für alle Architekten, Designer und Planer moderner Arbeits- und Lernwelten.

      Space for Creative Thinking