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Cartoons, photographs, and sample questionaires are incorporated in a guide to procedures that nonprofessionals can implement to check the expected profitability of marketing, sales, and product decisions
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Do-it-yourself Marketing Research, George Edward Breen, Albert Breneman Blankenship
- Language
- Released
- 1989
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Do-it-yourself Marketing Research
- Language
- English
- Publisher
- McGraw-Hill Companies
- Released
- 1989
- Format
- Hardcover
- ISBN10
- 007007450X
- ISBN13
- 9780070074507
- Series
- Rating
- 4 out of 5
- Description
- Cartoons, photographs, and sample questionaires are incorporated in a guide to procedures that nonprofessionals can implement to check the expected profitability of marketing, sales, and product decisions