Corporate Community Involvement

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There has been tremendous growth in CCI projects in recent years and the projects incorporated into some companies’ strategy implementation are now so extensive that they are having a profound impact on community development. In Corporate Community Involvement, Bilge Uyan-Atay examines CCI as a distinct manifestation of CSR and the nature of the relationship between business and society. She asserts that CCI has been described in a piecemeal way and past research has been geographically narrow, failing to take account of different institutional contexts and uncover a more holistic perspective. Dr Uyan-Atay's systematic analysis of CCI behaviours in Turkey provides a comparative research context that is distinct from other environments within which CCI has hitherto been studied. She explores economic, strategic, cultural and institutional influences on CCI and goes a long way to clearing up ambiguity or confusion about where CCI sits as a manifestation of CSR in action.