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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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Marketing management : analysis, planning, implementation, and control, Philip Kotler
- Language
- Released
- 1991
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketing management : analysis, planning, implementation, and control
- Language
- English
- Authors
- Philip Kotler
- Publisher
- Prentice-Hall
- Released
- 1991
- Format
- Hardcover
- ISBN10
- 0135524806
- ISBN13
- 9780135524800
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, Self-Help, References & Manuals, Marketing & Sales, Entrepreneurship
- Rating
- 2.5 out of 5
- Description
- For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.