More about the book
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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Marketing management : analysis, planning, implementation, and control, Philip Kotler
- Language
- Released
- 1991
- product-detail.submit-box.info.binding
- (Hardcover)
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