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Parameters
- 816 pages
- 29 hours of reading
More about the book
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets.
Book purchase
Marketing management: Analysis, planning, implementation, and control, Philip Kotler
- Language
- Released
- 1991
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Damaged
- Price
- €6.55
Payment methods
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