Cultish

More about the book

"One of those life-changing reads that makes you see--or, in this case, hear--the whole world differently." --Megan Angelo, author of Followers. "At times chilling, often funny, and always perceptive and cogent, this work is a bracing reminder that the scariest thing about cults is that you don't realize you're in one till it's too late." --Refinery29.com. The New York Times bestselling author delves into the social science of cult influence, examining how various "cultish" groups, from Jonestown and Scientologists to SoulCycle and social media gurus, wield language as a powerful tool. What makes these groups so compelling and terrifying? Many are drawn to the allure of understanding why people join and remain in extreme communities, often questioning if it could happen to them. The author posits that, on some level, it already has. Our culture often offers superficial explanations for cult influence, typically revolving around vague notions of "brainwashing." However, the real answer lies in language. The author argues that the creation of intense ideology, community, and us/them dynamics hinges on how language is used. Through engaging storytelling and original research, the book uncovers the verbal elements that render various communities "cultish," affecting followers of notorious groups and permeating modern start-ups, fitness platforms, and social media. This incisive and darkly humorous exploration of power and belief w