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Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
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The Manager's Guide to Distribution Channels, Linda Gorchels, Chuck West, Edward J. Marien
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Manager's Guide to Distribution Channels
- Language
- English
- Authors
- Linda Gorchels, Chuck West, Edward J. Marien
- Publisher
- McGraw Hill Professional
- Released
- 2004
- Format
- Hardcover
- Pages
- 320
- ISBN10
- 0071428682
- ISBN13
- 9780071428682
- Series
- Rating
- 3.25 out of 5
- Description
- Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.