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The book outlines a comprehensive approach to developing effective influencer marketing campaigns that benefit both brands and influencers. It emphasizes strategies to increase profitability while effectively communicating messages to target audiences. By focusing on collaboration and mutual growth, readers will learn to create impactful campaigns that resonate with relevant markets.
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Influencer Marketing Strategy, Gordon Glenister
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Influencer Marketing Strategy
- Subtitle
- How to Create Successful Influencer Marketing
- Language
- English
- Authors
- Gordon Glenister
- Publisher
- Kogan Page
- Released
- 2021
- Format
- Hardcover
- Pages
- 304
- ISBN13
- 9781789667271
- Series
- Rating
- 2 out of 5
- Description
- The book outlines a comprehensive approach to developing effective influencer marketing campaigns that benefit both brands and influencers. It emphasizes strategies to increase profitability while effectively communicating messages to target audiences. By focusing on collaboration and mutual growth, readers will learn to create impactful campaigns that resonate with relevant markets.