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Focusing on both research and practical applications, this introductory text provides a comprehensive overview of business model innovation. It is designed for students, researchers, and senior executives, offering insights into key areas and a deeper understanding of the theoretical foundations that support innovative business models.
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Business Model Innovation, Chander Velu
- Language
- Released
- 2024
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- (Hardcover)
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- Title
- Business Model Innovation
- Subtitle
- A Blueprint for Strategic Change
- Language
- English
- Authors
- Chander Velu
- Publisher
- Cambridge University Press
- Released
- 2024
- Format
- Hardcover
- Pages
- 306
- ISBN13
- 9781009181716
- Series
- Rating
- 5 out of 5
- Description
- Focusing on both research and practical applications, this introductory text provides a comprehensive overview of business model innovation. It is designed for students, researchers, and senior executives, offering insights into key areas and a deeper understanding of the theoretical foundations that support innovative business models.