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- 272 pages
- 10 hours of reading
More about the book
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
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Selling the Invisible, Harry Beckwith
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Selling the Invisible
- Language
- English
- Authors
- Harry Beckwith
- Publisher
- Grand Central Publishing
- Released
- 2012
- Format
- Paperback
- Pages
- 272
- ISBN10
- 0446672319
- ISBN13
- 9780446672313
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Self-Help, Psychological Topics, Psychology, Marketing & Sales, Entrepreneurship, Marketing and PR, Communication
- First published
- 1997
- Original title
- Selling the Invisible
- Rating
- 3.95 out of 5
- Description
- SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.