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Focusing on agile methodologies, this book explores how to implement and expand agile processes in marketing. It emphasizes creating innovative strategies that foster adaptability and responsiveness, crucial for driving growth in an ever-evolving landscape. The content is designed to help marketers navigate challenges and leverage agile principles to enhance their effectiveness and efficiency in a dynamic environment.
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Agile Marketing, Neil Perkin
- Language
- Released
- 2022
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- (Hardcover)
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- Title
- Agile Marketing
- Subtitle
- Unlock Adaptive and Data-Driven Marketing for Long-Term Success
- Language
- English
- Authors
- Neil Perkin
- Publisher
- Kogan Page
- Released
- 2022
- Format
- Hardcover
- Pages
- 288
- ISBN13
- 9781398605121
- Series
- Rating
- 3.65 out of 5
- Description
- Focusing on agile methodologies, this book explores how to implement and expand agile processes in marketing. It emphasizes creating innovative strategies that foster adaptability and responsiveness, crucial for driving growth in an ever-evolving landscape. The content is designed to help marketers navigate challenges and leverage agile principles to enhance their effectiveness and efficiency in a dynamic environment.