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Focusing on customer-centric marketing, this guide offers a clear, jargon-free approach to harnessing data and analytics for brand building. It emphasizes establishing return on investment for various channels and provides step-by-step strategies to enhance marketing effectiveness. This resource is designed to empower marketers by unlocking the full potential of data-driven decision-making.
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Marketing Metrics, Christina Inge
- Language
- Released
- 2022
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- (Hardcover)
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- Title
- Marketing Metrics
- Subtitle
- Leverage Analytics and Data to Optimize Marketing Strategies
- Language
- English
- Authors
- Christina Inge
- Publisher
- Kogan Page
- Released
- 2022
- Format
- Hardcover
- Pages
- 336
- ISBN13
- 9781398606616
- Series
- Rating
- 4.65 out of 5
- Description
- Focusing on customer-centric marketing, this guide offers a clear, jargon-free approach to harnessing data and analytics for brand building. It emphasizes establishing return on investment for various channels and provides step-by-step strategies to enhance marketing effectiveness. This resource is designed to empower marketers by unlocking the full potential of data-driven decision-making.