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Focusing on customer-centric marketing, this guide offers a clear, jargon-free approach to harnessing data and analytics for brand building. It emphasizes establishing return on investment for various channels and provides step-by-step strategies to enhance marketing effectiveness. This resource is designed to empower marketers by unlocking the full potential of data-driven decision-making.
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Marketing Metrics, Christina Inge
- Language
- Released
- 2022
- product-detail.submit-box.info.binding
- (Hardcover)
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