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Parameters
- 110 pages
- 4 hours of reading
More about the book
The book explores the creation of a Customer Experience Model (CXM) aimed at helping companies define effective marketing strategies that enhance customer experiences. It emphasizes the importance of crafting a competitive edge through a structured and practical approach to client experience development, which is essential for sustained business growth.
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The Customer Experience Model, Adyl Aliekperov
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Customer Experience Model
- Language
- English
- Authors
- Adyl Aliekperov
- Publisher
- Routledge
- Released
- 2020
- Format
- Hardcover
- Pages
- 110
- ISBN13
- 9780367478254
- Series
- Description
- The book explores the creation of a Customer Experience Model (CXM) aimed at helping companies define effective marketing strategies that enhance customer experiences. It emphasizes the importance of crafting a competitive edge through a structured and practical approach to client experience development, which is essential for sustained business growth.