Anthro-Vision

More about the book

A revelatory model that explains how we buy, sell, work, and live. Meet the business anthropologists uncovering the hidden codes that shape our lives. Their methods span from supermarkets to tech firms, offering a new perspective on human behavior: anthro-vision. This engaging work argues for the integration of anthropology in business for success. Praised by Daniel Kahneman as "absolutely brilliant," it promises to turn your world upside down with profound insights. Tim Harford describes it as fun and bursting with important revelations, while Thomas Friedman calls it a terrific piece of work. Melinda Gates emphasizes its relevance for those aiming to create a more equitable world, advocating for new empathy to tackle twenty-first-century challenges. Gillian Tett provides a fresh intellectual framework rooted in anthropology and her groundbreaking journalism, aiming to transform approaches to society's most complex issues. Niall Ferguson highlights the need for an antidote to tunnel vision in a volatile world, positioning anthro-vision as essential. This timely call encourages decision-makers to move beyond reliance on big data and embrace the complexities of human life.