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Inclusive Marketing
Why Representation Matters to Your Customers and Your Brand
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Focusing on representation and inclusivity, the book guides marketers through integrating these principles into every phase of the marketing process. It emphasizes the importance of creating initiatives that resonate with customers while authentically reflecting a brand's values, ultimately fostering deeper connections and enhancing brand loyalty.
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Inclusive Marketing, Jerry Daykin
- Language
- Released
- 2022
- Binding
- (Hardcover)
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- Title
- Inclusive Marketing
- Subtitle
- Why Representation Matters to Your Customers and Your Brand
- Language
- English
- Authors
- Jerry Daykin
- Publisher
- Kogan Page
- Released
- 2022
- Format
- Hardcover
- Pages
- 264
- ISBN13
- 9781398607354
- Series
- Categories
- Tags
- Business
- Rating
- 5 out of 5
- Description
- Focusing on representation and inclusivity, the book guides marketers through integrating these principles into every phase of the marketing process. It emphasizes the importance of creating initiatives that resonate with customers while authentically reflecting a brand's values, ultimately fostering deeper connections and enhancing brand loyalty.