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The rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media.
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Understanding Korean Webtoon Culture, Hark Joon Lee, Dal Yong Jin
- Language
- Released
- 2022
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- (Paperback)
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