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Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.
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Corporate strategy. Resources and the scope of the firm, David J. Collis, Cynthia A. Montgomery
- Language
- Released
- 1997
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- (Hardcover)
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- Title
- Corporate strategy. Resources and the scope of the firm
- Language
- English
- Authors
- David J. Collis, Cynthia A. Montgomery
- Publisher
- Irwin
- Released
- 1997
- Format
- Hardcover
- ISBN10
- 0256178941
- ISBN13
- 9780256178944
- Series
- Rating
- 4.35 out of 5
- Description
- Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.