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Corporate strategy. Resources and the scope of the firm

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Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.

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Corporate strategy. Resources and the scope of the firm, David J. Collis, Cynthia A. Montgomery

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Released
1997
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(Hardcover)
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