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More about the book
Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.
Book purchase
International marketing, Michael Czinkota, Ilkka A. Ronkainen
- Language
- Released
- 1995
- Binding
- (Paperback),
- Book condition
- Damaged
- Price
- €16.37
Payment methods
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- Title
- International marketing
- Language
- English
- Authors
- Michael Czinkota, Ilkka A. Ronkainen
- Publisher
- Dryden Press
- Released
- 1995
- Format
- Paperback
- Pages
- 815
- ISBN10
- 0030983428
- ISBN13
- 9780030983429
- Series
- Tags
- Business
- Rating
- 3.95 out of 5
- Description
- Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.