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Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.
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International Marketing - Eleventh Edition, Michael Czinkota, Ilkka A. Ronkainen, Annie Cui
- Language
- Released
- 2020
- Binding
- (Paperback)
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- Title
- International Marketing - Eleventh Edition
- Language
- English
- Authors
- Michael Czinkota, Ilkka A. Ronkainen, Annie Cui
- Publisher
- Cengage Learning, Inc
- Released
- 2020
- Format
- Paperback
- Pages
- 720
- ISBN10
- 0357445120
- ISBN13
- 9780357445129
- Series
- Rating
- 3.95 out of 5
- Description
- Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.