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This book derives its underpinnings from the actual practice of global and digital business. It's imperative for multinational enterprises (MNEs) to learn from the experiences of other MNEs how they do business and how they became successful in their international and digital activities.
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Global Meets Digital, Vinod Jain
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Global Meets Digital
- Language
- English
- Authors
- Vinod Jain
- Publisher
- Taylor & Francis Ltd
- Released
- 2023
- Format
- Paperback
- ISBN10
- 0367479079
- ISBN13
- 9780367479077
- Description
- This book derives its underpinnings from the actual practice of global and digital business. It's imperative for multinational enterprises (MNEs) to learn from the experiences of other MNEs how they do business and how they became successful in their international and digital activities.