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E-Commerce Growth Strategy
A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
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This essential resource focuses on connecting e-commerce tools and metrics to broader brand and marketing strategies, providing insights on how to win and retain customers effectively. It emphasizes the importance of integrating various aspects of e-commerce to enhance customer engagement and loyalty, making it a valuable guide for businesses looking to optimize their online presence and marketing efforts.
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E-Commerce Growth Strategy, Kunle Campbell
- Language
- Released
- 2023
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- (Hardcover)
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- Title
- E-Commerce Growth Strategy
- Subtitle
- A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
- Language
- English
- Authors
- Kunle Campbell
- Publisher
- Kogan Page
- Released
- 2023
- Format
- Hardcover
- Pages
- 336
- ISBN13
- 9781398608009
- Series
- Rating
- 4 out of 5
- Description
- This essential resource focuses on connecting e-commerce tools and metrics to broader brand and marketing strategies, providing insights on how to win and retain customers effectively. It emphasizes the importance of integrating various aspects of e-commerce to enhance customer engagement and loyalty, making it a valuable guide for businesses looking to optimize their online presence and marketing efforts.