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Exploring the intersection of marketing and emotional engagement, this book highlights strategies for marketers to connect with customers on a deeper level. It emphasizes the importance of understanding consumer emotions to foster enduring relationships between brands and their audience. Through practical insights, it guides readers in crafting impactful marketing campaigns that resonate emotionally, ultimately enhancing brand loyalty and consumer satisfaction.
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Brand Love, Lydia Michael
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Brand Love
- Subtitle
- Building Strong Consumer-Brand Connections
- Language
- English
- Authors
- Lydia Michael
- Publisher
- Kogan Page
- Released
- 2023
- Format
- Hardcover
- Pages
- 232
- ISBN13
- 9781398611306
- Series
- Rating
- 4.15 out of 5
- Description
- Exploring the intersection of marketing and emotional engagement, this book highlights strategies for marketers to connect with customers on a deeper level. It emphasizes the importance of understanding consumer emotions to foster enduring relationships between brands and their audience. Through practical insights, it guides readers in crafting impactful marketing campaigns that resonate emotionally, ultimately enhancing brand loyalty and consumer satisfaction.