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Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.
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Consumer behaviour in tourism, John Swarbrooke, Susan Horner
- Language
- Released
- 2008
- Binding
- (Hardcover)
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- Title
- Consumer behaviour in tourism
- Language
- English
- Authors
- John Swarbrooke, Susan Horner
- Publisher
- Butterworth-Heinemann
- Released
- 2008
- Format
- Hardcover
- Pages
- 428
- ISBN10
- 0750667354
- ISBN13
- 9780750667357
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Science & Math, Environmental Themes, Ecology
- Rating
- 3.5 out of 5
- Description
- Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.