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- 1070 pages
- 38 hours of reading
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Presents coverage of both the qualitative and quantitative aspects of marketing research.
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Marketing Research, Gilbert A. Churchill
- Language
- Released
- 1991
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketing Research
- Language
- English
- Authors
- Gilbert A. Churchill
- Publisher
- Dryden HBJ
- Released
- 1991
- Format
- Hardcover
- Pages
- 1070
- ISBN10
- 0030314720
- ISBN13
- 9780030314728
- Series
- Rating
- 5 out of 5
- Description
- Presents coverage of both the qualitative and quantitative aspects of marketing research.