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Buyology: How everything we believe about why we buy is wrong
Authors
Book rating
Parameters
- 272 pages
- 10 hours of reading
More about the book
Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.
Book purchase
Buyology: How everything we believe about why we buy is wrong, Martin Lindstrom
- Language
- Released
- 2009
- Binding
- (Hardcover),
- Book condition
- Good
- Price
- €8.59
Payment methods
3.8
Very Good
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- Title
- Buyology: How everything we believe about why we buy is wrong
- Language
- English
- Authors
- Martin Lindstrom
- Publisher
- Random House Business Books
- Released
- 2009
- Format
- Hardcover
- Pages
- 272
- ISBN10
- 1847940137
- ISBN13
- 9781847940131
- Series
- Categories
- Tags
- Business, Psychological Topics, Science, Marketing and PR, Shopping, Consumer Behavior, Business Success
- First published
- 2007
- Original title
- Buyology
- Rating
- 3.75 out of 5
- Description
- Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.